In these difficult times, every penny counts, and businesses need to be smart about how they spend their money. One way to be more cost-effective is to focus on reactivating your inactive customers.

Database reactivation is the process of bringing your one-time or inactive customers back to your business. It's a targeted approach that can be very effective because you're reaching out to people who have already shown an interest in your product or service. And best of all, it doesn't cost a penny in advertising. So if you're looking for a more efficient and cost-effective way to reach your target audience, database reactivation should be at the top of your list.